What To Do When Your Company Takes a Stance


Breakout Session September 20, 2022 10:00 am - 10:45 am

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Michel Huffaker

In today’s 24/7 online environment, political and social issues are increasingly spotlit by the accessibility, rapid-paced, and always-updated news cycle, creating massive polarization. As a result, internet activism, hacktivism, and online extremism are on the rise, and retail and hospitality companies that take a social justice or political stance are increasingly targeted by these groups. How are companies tracking these attack methodologies? What response plans are in place? How are physical and cyber teams working together to protect their brands? This discussion-based session dives into these threats, and what you should do when your company makes a stand.

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